Volume 16: Issue 1: Everyone Gets Involved: Changing Consumers Energy Behavior

This unique issue of IEEE Power & Energy Magazine seeks to bridge the gap and encourage dialogue between electric power professionals and social scientists who provide key insights into our customer base. Our guest editors compiled five well-written articles that challenge the usual way most electrical power system professionals think about our industry. As summarized in the Guest Editorial, our issue identifies key behavioral factors that must be con-sidered by engineers and ways that we should respond to customer concerns.