SMUD implemented 350 million worth of smart grid projects that resulted in dramatic increases in the amount of available data. SMUD used the data to implement several initiatives in the areas of workforce and asset management, operational efficiencies, distributed energy resource management and customer programs. SMUD continues to use the data to improve grid performance and to develop programs focused on the customer side SMUD's customer analytics team worked on a load disaggregation model to identify customers with large HVAC usage, base loads and variable loads. The model empowered three data products: 1) a rank list of high potential customers who can benefit from SMUD's offerings; 2) an internal app for energy auditors to provide personalized educational talking points when conduct audits; and 3) personalized marketing messages. By providing relevant and personalized messages and offerings, SMUD is building a better customer experience.